Daniel OsonugaDaniel Osonuga
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I care about the little things that make a product feel like a product.

I design complex products that make complicated things feel simple. I've worked across fintech, B2B SaaS and operational platforms, partnering closely with product and engineering teams to turn complex workflows into products people can actually use.

Trusted by teams & early stage startup across the globe

Cold StoneRemitaLoveboxGoSource

Work

Confidential
Remita
Remita
Remita
Remita icon

Remita

Designing financial products at scale.

₦8.7B+ transaction value
Daash icon

Daash

Making complex operational systems simple.

ConfidentialLaunched in 2+ countries
Coldstone icon

Coldstone

Refreshed look for Coldstone ordering site.

Bayana
Bayana
Bayana
Bayana
Bayana
Bayana icon

Bayana

The trusted ecosystem for social impact.

Confidential
GoSource
GoSource
GoSource
GoSource
GoSource
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GoSource

Shop grocery items for businesses.

15,000+ cards sent
Lovebox
Lovebox
Lovebox
Lovebox
Lovebox
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Lovebox

Sharing cards and gifts made easy.

UI Shots

More of my personal
explorations

UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration
UI exploration

My design process

I follow a non-linear approach for each product. It typically looks like this:

01

Understand

Understand the user, business problem and constraints.

02

Explore

Research users, existing behaviour and competing solutions.

03

Model

Map the system, states, information architecture and edge cases.

04

Design

Develop and test solutions through prototypes and interaction design.

05

Build

Work closely with engineering to resolve implementation constraints.

06

Learn

Measure what shipped, observe behaviour and iterate.