The context
Cold Stone already had a physical experience people knew. The challenge was translating that experience into a digital ordering journey — not just building an ordering app, but capturing what makes Cold Stone feel like Cold Stone.
The digital ordering experience — designed to feel as inviting as the store.
The constraint
Approximately two days to design and build, with a management demo on the third day.
Research through observation
Brand guidelines were requested but unavailable. Instead of waiting, I visited a Cold Stone store. I observed customers, studied the physical environment, the product presentation, and Cold Stone’s social presence. The goal wasn’t to copy the brand — it was to understand the experience behind it.
Design principle
Don’t just copy the brand. Understand the experience behind it.
Outcome
The design direction was accepted without major changes and became the foundation for the production experience. It launched in Nigeria and Kenya, generating ₦150M+ in transactions.
₦150M+
In transactions across Nigeria and Kenya